Lately, as I’ve been pondering some of the feedback I’ve been getting on The Elementalist: Rise of Hara as well as the intricacies of publishing and marketing, I’ve been thinking about who the target audience for my novel might be because it’s very eclectic and therefore not easily categorized, in my opinion.
It never fully occurred to me until recently that this is actually a really important thing to figure out as an author—not just when you attempt to publish your novel but even while you’re getting feedback on early versions of your manuscript. (Some career writers would even say this should be considered before you start writing a novel.)
So why does this matter during the beta reader process?
Well, variety may be the spice of life and it’s very possible to learn something new from anyone you meet, but if what your story has to offer doesn’t really compliment the palettes of those you present your offering to (so to speak), then some of what you love about your story is liable to leave a bad taste in their mouths. Beyond this, every reader has his/her own standards for what they expect from a good story, and this can vary widely from genre to genre.
I think that’s why it’s important to seriously consider who your target audience is if you plan on publishing a novel so that your story is met with the best reception and financial success possible. Unless you don’t care about these things, in which case you might as well just skip my thoughts about all of this.