On Finding a Novel’s Target Audience & Understanding Reader Expectations (Part II)

Last week, I mused a bit about the importance of identifying your target audience as an author and understanding reader expectations within your genre(s). This week, I wanted to follow up with some more thoughts on this as it pertains to my WIP, TEROH.

Before I get too far, I’d like to point out that a lot of these thoughts are stemming from a few things: beta reader comments I received, reviews that I read on books that are similar to mine, and also things I’ve been learning recently about selling and publishing on Amazon. Some books from indie authors are more financially successful than others—and while I don’t think things like good cover designs, good book descriptions, and the use of well-researched keywords along with an apt selection of categories/genres are the only reasons for their success, they do tend to be a substantial part of it when you look a little closer.

With the right positioning, a book can get a decent amount of hits from organic searches over time and better reach its intended audience. But if you haven’t considered the market and don’t know and understand who your intended audience is or what they’re looking for, then how are you supposed to reach them? As a writer still weighing the pros and cons of self-publishing vs. traditional, these are the reasons I’m considering all of this now.

As I see it, knowing the answers to these questions from a writing standpoint is just as important from a marketing one.Read More »

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On Finding a Novel’s Target Audience & Understanding Reader Expectations (Part I)

Lately, as I’ve been pondering some of the feedback I’ve been getting on The Elementalist: Rise of Hara as well as the intricacies of publishing and marketing, I’ve been thinking about who the target audience for my novel might be because it’s very eclectic and therefore not easily categorized, in my opinion.

It never fully occurred to me until recently that this is actually a really important thing to figure out as an author—not just when you attempt to publish your novel but even while you’re getting feedback on early versions of your manuscript. (Some career writers would even say this should be considered before you start writing a novel.)

So why does this matter during the beta reader process?

Well, variety may be the spice of life and it’s very possible to learn something new from anyone you meet, but if what your story has to offer doesn’t really compliment the palettes of those you present your offering to (so to speak), then some of what you love about your story is liable to leave a bad taste in their mouths. Beyond this, every reader has his/her own standards for what they expect from a good story, and this can vary widely from genre to genre.

I think that’s why it’s important to seriously consider who your target audience is if you plan on publishing a novel so that your story is met with the best reception and financial success possible. Unless you don’t care about these things, in which case you might as well just skip my thoughts about all of this.

Different Reader Expectations for Readers of Different Genres

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